Billboards in Riga

Large-format advertising on the side of a building or a free-standing board — the placements people see from a car, a tram or a pavement without looking for them. In Riga these run from a gable wall on a main street to a board on an arterial road out toward Pierīga. Sizes are usually quoted in metres and prices by the month; every board here is listed by whoever owns the wall, so the price you see is theirs, not a reseller's.