Terms of Service

Operator: Sabiedrība ar ierobežotu atbildību “Lasso.lv”, registration number 40103439557, legal address Buldurpungas iela 4, Rīga, LV-1024, Latvia (the “Operator”, “we”, “us”).

1. What these Terms are, and who they bind

1.1 These Terms of Service (the “Terms”) govern access to and use of the website advertise.lv and the services provided through it (together, the “Platform”). By creating an account, listing Ad Space, submitting a booking request or otherwise using the Platform, you accept these Terms.

1.2 These Terms apply to every user of the Platform (a “User”). Additional terms apply depending on how you use the Platform:

• if you list Ad Space, the Host Agreement applies to you and you are a “Host”;
• if you book Ad Space, the Advertiser Agreement applies to you and you are an “Advertiser”;
• the Advertising Content Policy, the Service Availability and Make-Good Policy, the Privacy Policy, the Cookie Policy and the Anti-Circumvention Agreement apply to Users as stated in those documents.

Those documents, together with these Terms, are the “Platform Terms”. Where a specific agreement or policy conflicts with these Terms on its own subject matter, the specific document prevails; and an Order Form prevails over all of them on a commercial term specific to the Booking it records.

1.3 The Platform is intended for business use. By registering you confirm that you are acting for purposes relating to your trade, business, craft or profession. We may require evidence of this, including a registration number. If you are a natural person acting outside your trade, business, craft or profession (a consumer), clause 16 applies to you and you should read it before accepting these Terms.

1.5 Delivery terms used across the Platform Terms. The following have the same meaning in these Terms, the Host Agreement, the Advertiser Agreement, the Advertising Content Policy, the Service Availability and Make-Good Policy, the Inventory Schedule and every Order Form:

“Creative” means the advertising material an Advertiser supplies for display, including video files, static images, text and accompanying assets.

“Flight” means the period during which Creative is displayed under a Booking, from the In-Charge Date to the end date on the Order Form.

“In-Charge Date” means the first day of the Flight.

“Loop” means the full rotation of content on a Screen before it repeats.

“Spot” means a single slot in the Loop, of the duration stated on the Order Form.

“Play” means one complete display of an item of Creative on a Screen.

“Share of Voice” or “SOV” means the proportion of the Loop allocated to an Advertiser, expressed as a percentage, measured on the basis stated on the Order Form.

“Screen” means a digital display forming part of the Ad Space.

“Make-Good” means a remedy provided under the Service Availability and Make-Good Policy for a Shortfall.

“Shortfall” means a failure to deliver the guaranteed Plays, as defined in that Policy.

1.4 You must be 18 or over and have legal capacity to enter into contracts. Where you accept these Terms on behalf of a company, you confirm you are authorised to bind it, and “you” means that company.

2. What the Platform is — and what it is not

2.1 The Platform is an online marketplace. Hosts publish listings of advertising space they own or control (“Ad Space”). Advertisers search, contact Hosts and request bookings.

2.2 We are an intermediary. A booking of Ad Space (a “Booking”) is a contract between the Host and the Advertiser. We are not a party to it, we do not own the Ad Space listed by third-party Hosts, and we do not sell advertising on their behalf as principal. We introduce the parties, provide the booking, messaging and reporting tools, and charge the Host a commission (the “Platform Fee”).

2.3 We do not hold your money. Advertisers pay Hosts directly, or through a licensed payment service provider engaged for that purpose. Funds for Bookings between a third-party Host and an Advertiser do not pass through the Operator’s own accounts. Where the Ad Space booked is our own (clause 2.4), we are the Host and are paid as such.

2.4 Our own inventory. We also own and operate advertising screens ourselves. Where the Ad Space listed is our own, we act as the Host in relation to that listing and contract with the Advertiser as principal. Every such listing is marked on the Platform as operated by the Operator. Clause 8.4 explains how our own listings are treated.

2.5 We do not guarantee that any Host will accept a booking request, that any Advertiser will book, or that any particular volume of business will result from using the Platform.

3. Accounts

3.1 To list or book Ad Space you need an account. You must give accurate and complete information and keep it up to date. You are responsible for everything done through your account and for keeping your credentials secure. Tell us without delay if you believe your account has been compromised.

3.2 One account per legal person. You may not transfer your account to anyone else without our prior written consent.

3.3 Advertiser identification. This clause applies to you when you act as an Advertiser. Before we accept any Creative for display, you must give us, and we are required by law to request:

• if you are a legal person — your name (firma), registration number and legal address;
• if you are a natural person — your given name, surname and personal identity number (personas kods).

This is required by Section 12(5) of the Advertising Law of the Republic of Latvia. We hold this information securely, do not publish it, do not disclose it to Hosts, and provide it only to the authorities entitled by law to request it. Section 12(6) of that Law makes us liable for the content of an advertisement if we cannot produce this information, which is why we cannot make an exception.

3.4 We may verify the information you give us, including against public registers.

4. Your responsibilities

4.1 You must not:

• use the Platform for any unlawful purpose, or in breach of the Advertising Content Policy;
• publish, submit or transmit content that is illegal, or that infringes anyone’s rights;
• misrepresent who you are, who you act for, or your authority to act;
• list Ad Space you do not own or control, or that you are not lawfully entitled to use for advertising;
• scrape, harvest, copy or systematically extract listings, User data or other content from the Platform, or use automated means to access it, except with our prior written consent;
• interfere with the operation, integrity or security of the Platform, or attempt to gain unauthorised access to it;
• circumvent the Platform in the ways described in the Anti-Circumvention Agreement; or
• include contact details or invitations to deal off-Platform in listings or messages before a Booking is confirmed (clause 2.3 of the Anti-Circumvention Agreement).

4.2 Content you submit. You keep ownership of the listings, images, text, logos and Creative you submit (“User Content”). You grant us a non-exclusive, worldwide, royalty-free licence, for as long as the content is on the Platform and for a reasonable period afterwards for archival and evidential purposes, to host, store, reproduce, adapt for format and display the User Content for the purpose of operating and promoting the Platform, with a right to sub-licence to our hosting and delivery providers and to Hosts for the purpose of displaying booked Creative.

4.3 You warrant that you hold all rights necessary to grant that licence, that the User Content does not infringe any third-party right, and that where it shows an identifiable person you have that person’s consent.

4.4 Compliance is yours. You are responsible for ensuring that your listing or your Creative complies with all applicable law. Our review under clause 6 is not legal advice and does not transfer that responsibility to us.

5. Ranking of listings

5.1 Search results and listing pages are ordered by the following main parameters, in descending order of importance:

• relevance to the search — how closely the Ad Space matches the location, dates, format and budget the Advertiser has entered;
• availability — Ad Space available for the dates requested ranks above Ad Space that is not;
• listing completeness and quality — listings with verified location data, photographs, complete technical specifications and current pricing rank above incomplete ones;
• reliability history — the Host’s record of accepting confirmed Bookings, delivering them and responding to messages within the Platform; and
• recency — how recently the listing was created or updated.

5.2 Paid placement. We do not currently offer paid or promoted placement, and no payment to us affects ranking. If we introduce paid placement, promoted listings will be labelled as such and this clause will be updated before it takes effect.

5.3 We do not disclose the detailed functioning of the ranking mechanism, including any algorithms, where doing so would enable manipulation of results to the detriment of Users.

6. Content review, restriction, suspension and termination

6.1 Review. We may review any listing or Creative before or after publication, and we may refuse, remove, edit for format, or stop displaying it. We do not undertake to review everything, and we are not obliged to monitor the Platform generally.

6.2 Grounds. We may restrict, suspend or terminate the provision of the Platform to you, or restrict, remove or stop displaying any of your content, on one or more of the following grounds, and only on those grounds:

• the content or your use of the Platform is unlawful, or we have grounds to believe it is;
• the content breaches the Advertising Content Policy;
• you have breached these Terms, another Platform Term, or the Anti-Circumvention Agreement;
• the information you have given us is false, incomplete or out of date, including the identification data required under clause 3.3;
• you have failed to pay an amount due to us or to another User when due;
• we have received a notice under clause 7 which we consider well founded;
• we are required to act by a court, a competent authority or a legal obligation;
• there is a security, fraud, malware or spam risk to the Platform or to other Users; or
• you have listed Ad Space for which the required permits, consents or rights are not held.

6.3 Statement of reasons. If we take any of the measures in clause 6.2 we will give you a written statement of reasons, in the form set out in our Statement of Reasons template, containing: what the measure is and its scope and duration; the facts and circumstances relied on, including whether we acted on a notice from a third party or on our own investigation; whether automated means were used; the legal ground and why the content is unlawful, where illegality is alleged; the contractual ground under clause 6.2 and why it applies, where a breach of the Platform Terms is alleged; and how you can respond or challenge the decision.

6.4 Timing. For a restriction, suspension or removal of an individual listing or item of Creative, we will give the statement of reasons at or before the measure takes effect. For termination of your access to the Platform as a whole, we will give it at least 30 days before the termination takes effect, except where clause 6.5 applies.

6.5 The 30-day notice does not apply where: we are subject to a legal or regulatory obligation to terminate sooner; we exercise a right of termination for an imperative reason under Latvian law; or you have repeatedly breached the Platform Terms. In those cases we will still give a statement of reasons without undue delay.

6.6 Your right to respond. You may respond to a statement of reasons by writing to [email protected]. We will consider your response, reply within 10 working days where practicable, and reinstate the content or your access without undue delay if we conclude the measure was not justified.

6.7 We act in a diligent, objective and proportionate manner when applying clause 6, having regard to the rights and legitimate interests of everyone involved, including freedom of expression.

7. Reporting illegal content

7.1 Anyone may notify us of content on the Platform they consider illegal, by e-mail to [email protected] or through the reporting form on the listing page.

7.2 A notice should contain:

• a sufficiently substantiated explanation of why you consider the content illegal;
• a clear indication of the exact location of the content, such as the URL of the listing;
• your name and e-mail address; and
• a statement confirming your bona fide belief that the information in the notice is accurate and complete.

7.3 We will confirm receipt without undue delay where you have given us contact details, decide on the notice in a timely, diligent, non-arbitrary and objective manner, and tell you our decision and how you can challenge it. If we use automated means in handling a notice we will say so.

7.4 If we become aware of information giving rise to a suspicion that a criminal offence involving a threat to the life or safety of a person has taken place, is taking place or is likely to take place, we will inform the competent authorities.

8. Data, transparency and our contact points

8.1 Contact point for Users. You can reach us directly and rapidly at [email protected]. We do not rely solely on automated tools; a person will read your message.

8.2 Contact point for authorities. Member State authorities, the European Commission and the European Board for Digital Services may contact us at [email protected]. We communicate in Latvian and English.

8.3 Data you can access. You may access, export and download the data you have provided and the data generated by your use of the Platform — your listings, your Bookings, your messages and your delivery reports — from your account, at any time while your account is open and for 30 days after it is closed. We retain and use aggregated, non-personal data about Platform activity to operate, secure and improve the Platform. We do not sell User data. Section 2 of the Privacy Policy describes what personal data we process and why.

8.4 Differentiated treatment. We list our own Ad Space alongside third-party Hosts’ Ad Space. We treat it as follows: it is ranked by the same parameters set out in clause 5, with no boost; it is labelled on the Platform as operated by us; and no Platform Fee is charged on it, because we would be charging ourselves. That last point is a difference in the economics between our listings and a third-party Host’s listings, and we state it here so it is not hidden. We do not give our own listings access to any data, functionality or interface that is not available to other Hosts.

8.5 Additional distribution channels. We may promote listings on our own social media accounts and in our own newsletters. We do not currently operate an affiliate programme or syndicate listings to third-party sites. If that changes we will update this clause with at least 15 days’ notice.

9. Fees

9.1 Creating an account, listing Ad Space and searching are free.

9.2 The Platform Fee is payable by the Host on each Booking, at the rate set out in the Host Agreement, currently 15 % of the Booking Value excluding VAT. The Advertiser pays no fee to us.

9.3 We invoice Hosts monthly in arrears. Invoices are payable within 14 days. Statutory late-payment interest and recovery compensation apply from the due date.

9.4 All amounts are stated excluding VAT. The Operator is not currently registered for VAT. Once registered, VAT will be added at the applicable rate and the VAT registration number will be shown on the Platform and on invoices.

10. Availability of the Platform

10.1 We aim to keep the Platform available but we do not guarantee uninterrupted access. We may suspend access for maintenance, and will give reasonable notice where we can.

10.2 Delivery of booked advertising is a separate matter, governed by the Service Availability and Make-Good Policy.

11. Our liability

11.1 Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for intentional harm, gross negligence, or death or personal injury caused by negligence.

11.2 Subject to clause 11.1, and because we are an intermediary and not a party to Bookings:

• we are not liable for the acts, omissions, solvency or performance of any Host or Advertiser;
• we are not liable for the accuracy of listings, the condition or availability of third-party Ad Space, or the lawfulness of Creative submitted by Advertisers; and
• we are not liable for indirect or consequential loss, loss of profit, loss of revenue, loss of anticipated savings, loss of business opportunity or loss of goodwill.

11.3 Subject to clause 11.1, our total liability to any User in any 12-month period is limited to the greater of EUR 1,000 and the total Platform Fees we actually received in respect of that User’s Bookings in that period.

11.4 You indemnify us against claims, losses and reasonable costs arising from your breach of the Platform Terms, from your User Content, or from your failure to hold any permit, consent or right required for the Ad Space you list or the Creative you submit.

12. Intellectual property

12.1 The Platform, its software, design, database structure and the advertise.lv name and logo belong to us or our licensors. Nothing in these Terms transfers any of those rights to you.

12.2 The database of listings is protected as a database under the Copyright Law of the Republic of Latvia. Repeated or systematic extraction or re-utilisation of any part of it is prohibited.

12.3 Your rights in your User Content are unaffected, save for the licence in clause 4.2.

13. Changes to these Terms

13.1 We may change the Platform Terms. We will notify you of a change on a durable medium (e-mail to your registered address, and a notice in your account) at least 15 days before it takes effect, and longer where you need that time to make technical or commercial adaptations.

13.2 If you do not accept a change you may terminate your account before the change takes effect. Continuing to use the Platform after the notice period, or submitting a new listing or booking request during it, counts as acceptance — except where the notice period is longer than 15 days because significant technical adjustment is needed, in which case acceptance is not implied from continued use.

13.3 We will not make retroactive changes, unless a legal obligation requires it or the change is in your favour.

13.4 The notice period does not apply where a legal or regulatory obligation requires an immediate change, or where a change is needed to address an unforeseen and imminent danger such as fraud, malware, spam or a security incident.

13.5 The current version and its date are always shown at the top of this page. We keep and can supply previous versions.

14. Term and termination by you

14.1 You may close your account at any time from your account settings, or by writing to us.

14.2 Closing your account does not end obligations that by their nature survive, including obligations under confirmed Bookings, payment obligations, the Anti-Circumvention Agreement, clause 11.4 and clause 12.

15. How we communicate, and how disputes are handled

15.1 We communicate with you by e-mail to your registered address and through the Platform. Notices under clauses 6 and 13 are sent by e-mail and are treated as received on the business day after sending.

15.2 Complaints. Write to [email protected]. We will acknowledge within 3 working days and aim to resolve within 15 working days. We handle complaints in good faith, without discrimination, and we do not charge for it.

15.3 Governing law. These Terms are governed by the law of the Republic of Latvia.

15.4 Disputes. The parties will first try to resolve any dispute by negotiation within 30 days of a written request. Failing settlement, the courts of the Republic of Latvia have jurisdiction, determined by the Operator’s legal address, subject to clause 16.

15.5 We are willing to engage in good faith in mediation with a Host in relation to a dispute arising from the Platform Terms, before either party commences court proceedings.

16. Users who are consumers

16.1 If you are a natural person acting outside your trade, business, craft or profession:

• the mandatory provisions of the Consumer Rights Protection Law of the Republic of Latvia prevail over these Terms to the extent of any conflict;
• clause 15.4 does not deprive you of the protective rules on jurisdiction available to you;
• you have the pre-contractual information required by law before you complete a Booking, and a right to withdraw from a distance contract within 14 days, unless an exception applies. Where you ask us to begin performance within that period — for example where the Flight starts before it expires — you will be asked to give express consent and to acknowledge that you lose the right of withdrawal once the service has been fully performed; and
• you confirm you were able to read these Terms in full before accepting them.

16.2 Nothing in clause 11 limits our liability to you below the level required by consumer law.

17. General

17.1 Assignment. We may transfer these Terms, in whole or in part, together with the rights and obligations under them, to any company that takes over the operation of the Platform, on written notice to you. You give consent to that transfer in advance by accepting these Terms. You may not transfer these Terms without our prior written consent.

17.2 Severability. If any provision is held invalid or unenforceable, the rest remain in force, and the invalid provision applies with the scope a court considers permissible.

17.3 No waiver. A failure or delay in enforcing a provision is not a waiver of it.

17.4 Entire agreement. The Platform Terms are the entire agreement between us on their subject matter.

17.5 Acceptance. You accept these Terms by ticking a separate acceptance box during registration, after being given the opportunity to read them in full. We record the date, time, version accepted and your account identifier, and we make the accepted version available to you in a durable form.

17.6 Language. These Terms are published in Latvian and English. In case of discrepancy, the Latvian text prevails.