Advertising space in Purvciems

Purvciems is one of the biggest residential districts in Riga: Soviet-era blocks, a large resident population, and daily life organised around a handful of shopping centres, supermarkets and transport stops rather than a historic centre.

That concentration is the opportunity. A screen above a supermarket counter or a frame by a gym entrance reaches the same people several times a week, at the moment they are already buying something. Reach per euro is high; prestige is not the point.

Campaigns that work here are practical and local — a clinic, a driving school, a delivery service, a seasonal offer at a nearby shop. Brand advertising with no local call to action tends to underperform.