Advertising Content Policy

Operator: SIA “Lasso.lv”, reg. no. 40103439557

This Policy forms part of the Advertiser Agreement and of the Host Agreement. Every item of Creative submitted for display on the Platform must comply with it.

1. Why this Policy exists

1.1 Under Section 12(1) of the Advertising Law of the Republic of Latvia, a person who disseminates advertising or who gives the opportunity for advertising to be disseminated is an advertising disseminator (reklāmas izplatītājs). We are one. So, in relation to their own screens, are our Hosts.

1.2 That status carries three duties that shape this Policy:

• Section 12(3) — we must keep advertising visually distinguishable from other information on the same screen;
• Section 12(4) — we may not disseminate advertising whose non-compliance with the law we know of or ought to have known of. This is why we review Creative before it runs;
• Section 12(5) and (6) — we must obtain identifying information about every advertiser before accepting Creative, and produce it to the authorities on request. If we cannot produce it, we become liable for the content of the advertisement itself. This is why the identification step in clause 2 has no exceptions.

1.3 Penalties under Section 20 of the Advertising Law run to EUR 14,000 for disseminating non-compliant advertising and EUR 1,400 for a failure under Section 12(3) or 12(5). Category-specific regimes carry higher exposure. Under the Advertiser Agreement, the Advertiser indemnifies us against those costs — but the practical protection is that non-compliant Creative never runs.

2. Identification — before anything runs

2.1 Before we accept any Creative we must hold:

• from a legal person — name (firma), registration number and legal address;
• from a natural person — given name, surname and personal identity number (personas kods).

2.2 We hold this securely, do not publish it, do not disclose it to Hosts, and disclose it only to authorities entitled by law to request it. We retain it for 5 years (see the Privacy Policy). We cannot waive this requirement for anyone.

2.3 Where Creative is submitted by an agency, we need the identification data of the advertiser on whose behalf it runs, not only the agency’s.

3. General standards — every advertisement

3.1 All Creative must be lawful, truthful and objective, and created in accordance with fair advertising practice (Advertising Law, Section 3).

3.2 Creative must not:

• contain violence or propaganda for war;
• express or promote discrimination;
• exploit fear, superstition, credulity or inexperience;
• abuse trust or lack of experience;
• depict or name an identifiable person without that person’s consent;
• denigrate or ridicule any person, product, activity or belief;
• use another party’s name, trade mark or identifying marks without authorisation;
• imitate another advertiser’s advertising in a way likely to mislead; or
• breach norms of ethics, humanity, morality, decency and propriety.

3.3 Creative must not be misleading, and comparative claims must meet the conditions in Sections 8 and 9 of the Advertising Law. Any factual, performance, price or health-related claim must be substantiated, and we may ask for the substantiation before we run it.

3.4 Advertising must be identifiable as advertising. Creative must not be presented so that it appears to be venue information, a public notice, news, a score, a schedule or editorial content.

4. Language

4.1 Our screens are in publicly accessible places. Under Section 21(4) of the Official Language Law, information intended for the public in such places must be given in Latvian.

4.2 A foreign language may be used alongside Latvian. Where it is, Section 21(7) requires the Latvian text to occupy the principal place and to be no smaller or narrower in form or content than the foreign-language text.

4.3 Our operating rule: the Latvian text must be at least equal in size to any foreign-language text and must appear first or above it. Creative wholly in English, Russian or any other language will be refused.

4.4 Registered trade marks and company names do not need to be translated.

5. Format and separation

5.1 Creative must meet the published technical specification (Annex 1).

5.2 Silent by default. All Creative is displayed without audio. Creative must make sense with the sound off, and any speech carrying the message must be captioned on screen.

5.3 Creative must be visually distinguishable from venue content shown in the same loop, as required by Section 12(3) of the Advertising Law. We achieve this with a consistent frame or separator on every advertising slot; Creative must not be designed to defeat it.

5.4 No flashing, strobing or rapidly alternating high-contrast content. No content designed to be mistaken for a system error, an alert or a security notice.

6. Prohibited categories — we will not run these at all

We refuse Creative in the following categories outright. This is a commercial decision as much as a legal one: several of them are lawful in narrow circumstances that we are not set up to satisfy.

6.1 Political advertising and pre-election campaigning — prohibited without exception

We do not accept political advertising of any kind. This includes any message by, for or on behalf of a political actor (unless purely private or purely commercial), and any message liable and designed to influence the outcome of an election or referendum, voting behaviour, or a legislative or regulatory process. It includes pre-election campaign material within the meaning of the Pre-election Campaigning Law, and advertising for political parties, candidates, campaigns, referendum positions and political causes.

Two reasons, and either alone is sufficient:

• Regulation (EU) 2024/900 has applied in full since 10 October 2025 and expressly covers offline advertising, including digital out-of-home. A publisher of political advertising must apply a prescribed label, publish a transparency notice with a long list of prescribed contents, keep records, verify the sponsor’s entitlement and — in the three months before an election — refuse sponsors who are not EU citizens, resident third-country nationals with a right to vote, or EU-established legal persons not ultimately controlled from outside the Union. There is no micro-enterprise exemption from these duties.
• Under the Pre-election Campaigning Law, a provider of advertising space must file its price list (izcenojumi) with KNAB at least 150 days before election day, those rates are then frozen and must be applied equally to every campaigner, and campaigners may use only providers that filed. We have not filed.

6.2 Tobacco, e-cigarettes and nicotine — prohibited

Tobacco products, tobacco substitutes, herbal smoking products, electronic smoking devices, e-liquids, nicotine pouches, and any accessory or brand associated with them. Advertising these is effectively banned by Section 9 of the Tobacco and Related Products Law; there is no permitted form of it on a screen like ours.

6.3 Gambling — prohibited

Casinos, slot machines, interactive gambling, betting and totalizator services, and gambling venues. Advertising gambling outside gambling venues is prohibited by Section 41(5) of the Gambling and Lotteries Law. A narrow exception exists for a figurative registered trade mark of a Latvian-licensed betting operator at adult sports competitions organised by recognised federations — routine loop advertising in a padel club does not fit it, and we do not rely on it. Lotteries: treated as prohibited pending confirmation that they fall outside Section 41(5).

6.4 Adult content — prohibited

Pornographic material, its advertising (prohibited by Section 8 of the Law on the Restriction of Pornography), sexual services, and sexualised creative generally, which independently breaches the decency standard in clause 3.2(i).

6.5 Weapons — prohibited

Firearms, ammunition, and weapons of any kind, together with dealers in them. This is our commercial decision; it does not rest on a specific statutory advertising ban.

6.6 Also prohibited

• Illegal goods and services, and anything promoting illegal activity.
• Unlicensed financial, investment, insurance, crypto-asset or credit providers; any provider named in a Latvijas Banka warning.
• Prescription-only medicines, medicines subject to heightened pharmacovigilance, medicines containing controlled substances, doping agents, and medicines whose cost is wholly or partly reimbursed from the state budget.
• Miracle cures, unproven health claims and treatments for serious disease.
• Payday, instant and very short-term credit, and any credit with a repayment term of 30 days or less or with a term-extension facility.
• Multi-level marketing, pyramid schemes, “get rich quick” offers and unsolicited investment opportunities.
• Content aimed at recruiting minors, or trading on a child’s credulity or inexperience.
• Anything that a Host has excluded for its Venue under the Host Agreement.

7. Restricted categories — accepted only on conditions

We will run these only where every condition is met. Where a mandatory warning is required, it is the Advertiser’s responsibility to include it in the Creative in the prescribed form; we will refuse Creative that does not carry it.

7.1 Alcoholic beverages — restricted, and not on outward-facing screens

Where. Only on screens located inside a building and not directed toward a public place. Advertising alcohol in outdoor advertising (vides reklāma) has been prohibited since 1 July 2014, and a screen visible from the street or a car park counts as outdoor advertising however it is mounted. It is also prohibited in and on educational and medical institutions.

Mandatory warning (Alcoholic Beverages Circulation Law, Section 10). The Creative must carry information warning of the negative effect of alcohol consumption on health and of the prohibition on selling, acquiring and handing over alcoholic beverages to minors. It must occupy at least 10 % of the advertisement, in black letters on a white background, in the lower part, with the letters filling the largest technically possible part of the area allotted to the text. A commonly used compliant formulation is:

“Alkohola lietošana negatīvi ietekmē veselību. Alkoholisko dzērienu pārdošana, iegādāšanās un nodošana nepilngadīgām personām ir aizliegta.”

The word pārmērīga (“excessive”) must not be used to qualify the health warning — PTAC has rejected that formulation.

Content. The Creative must not: show anyone consuming alcohol; use state symbols; present alcohol as medicinal, stimulant or calming, or as solving problems; link consumption to sport or to driving; portray abstinence or moderation negatively; or suggest social or sexual success. Note the sports point: our venues are sports venues, and creative that associates a drink with playing padel is not acceptable even though the placement is lawful.

Prices. Advertising lower prices, discounts, sales, loyalty schemes and multibuy offers for alcohol is prohibited.

7.2 Energy drinks — restricted

Must not be addressed to persons under 18 or use them; must not create the impression that the drink is consumed while taking part in sports competition or physical activity, or together with alcohol; prohibited in and on educational institutions. Mandatory warning about the negative effect of excessive consumption, at least 10 % of the advertisement, black on white, letters maximised. (Note that “excessive” is correct here and wrong for alcohol — the statutes differ.)

Given the venues, energy-drink creative needs particular care: a padel court in the background will usually breach the physical-activity rule.

7.3 Over-the-counter medicines — restricted

Only medicines that may lawfully be advertised to the public. Mandatory warning “Zāļu nepamatota lietošana ir kaitīga veselībai”, at least 10 % of the visual advertisement, letters maximised, and visible for the entire duration of a video. Latvian practice adds a direction to read the package leaflet and consult a doctor or pharmacist; include it. No claims of cure, no comparison with other medicines, no testimonials from health professionals.

7.4 Food supplements — restricted

Only supplements entered in the national register of food supplements may be advertised; we will ask for the registration entry. No claim that the supplement prevents, treats or cures disease, and no suggestion that a balanced diet cannot provide adequate nutrients. The Creative must state “Uztura bagātinātājs” and “Uztura bagātinātājs neaizstāj pilnvērtīgu un sabalansētu uzturu.”, the second occupying at least 5 % of the advertisement.

7.5 Consumer credit and financial services — restricted

Consumer credit advertising became permissible again in Latvia on 19 August 2026, subject to strict content rules. We will run it only where:

• the provider is licensed and not the subject of a Latvijas Banka warning;
• the Creative carries the statutory warning in the form then in force, at least 10 % of the advertisement, black on white, at the bottom, displayed for the full duration;
• where any rate or cost figure appears, a representative example with the annual percentage rate and the standard information is included;
• the Creative does not promote irresponsible borrowing, suggest credit is risk-free or solves financial difficulties, emphasise speed or ease of obtaining a loan, or indicate that credit is available despite a negative credit history.

We will confirm the exact statutory warning wording with the current text of the Consumer Rights Protection Law before running any such Creative, and the Advertiser must reproduce it verbatim.

7.6 Food and drink health claims — restricted

Only nutrition and health claims authorised under Regulation (EC) No 1924/2006 and listed in the EU Register.

7.7 Children — restricted

Creative addressed to children must not exploit their natural credulity or lack of experience, incite aggression or disrespect toward parents or teachers, suggest that acquiring a product confers physical, social or psychological superiority over other children, or show children in dangerous situations. Children may not appear in advertising for alcohol, energy drinks or tobacco. Our venues run junior programmes, so this is a live consideration, not a formality.

7.8 Competitions, prize draws and promotions — restricted

Must be clearly identifiable as such, with participation conditions easily accessible and clearly stated. Any lottery requiring a licence must hold one.

8. Review and refusal

8.1 We review every item of Creative before its first display, against this Policy. Review usually takes 1 working day and is completed before the In-Charge Date where the Creative arrives by the Creative Deadline.

8.2 We may refuse Creative, or stop displaying it, at any time. If we do, we give a written statement of reasons in the form described in clause 6.3 of the Platform Terms of Service, identifying the clause of this Policy relied on and why it applies.

8.3 The Advertiser may respond to a refusal by writing to [email protected]. We reply within 10 working days where practicable.

8.4 Refusal on the grounds in this Policy does not reduce the Order Value or entitle the Advertiser to a refund, unless the refusal was not justified. Late delivery of replacement Creative does not move the Flight.

8.5 Our review is not legal advice and does not transfer responsibility. The Advertiser remains responsible for the lawfulness of its Creative and warrants it under the Advertiser Agreement.

9. Hosts

9.1 A Host may additionally refuse Creative under clause 6 of the Host Agreement, within 2 working days of it being made available, on the narrow grounds set out there.

9.2 A Host may not use its veto to move a booking off the Platform, or to favour an advertiser with which it has a direct relationship.

10. Changes

10.1 We may amend this Policy on 15 days’ notice, or immediately where a change in the law requires it. The version in force at the date of the Order Form governs that Booking, except where a change in the law requires immediate application.

Annex 1 — Technical specification