Advertising space in Ķengarags

Ķengarags runs along the Daugava on the road out toward Daugavpils, which gives it two quite different advertising propositions. The through-traffic on Maskavas iela is high-volume and fast, suiting large, simple outdoor formats read in a couple of seconds.

Away from the road it is a dense residential district with the same everyday-retail pattern as Purvciems: supermarkets, pharmacies, gyms and the shops at the foot of the blocks, where in-store placements reach residents at close range.

Buy the road for reach and the shops for relevance — they rarely do each other's job.