Advertising space in Āgenskalns

Āgenskalns sits on the left bank around its market hall, and the market sets the rhythm: weekend mornings are the busiest hours of the week by a wide margin, and the streets around Nometņu iela carry a steady pedestrian flow the rest of the time.

Trams are the other constant. The routes running toward the centre put people on foot at the stops for long enough to read something, which is why shop windows and street-facing frames do more work here than they would in a car-first district.

The audience is local and repeating rather than passing through. A campaign aimed at households — services, food, schools, clinics — has a better fit here than one aimed at commuters or visitors.